Can You Build Your Brand with Product and Packaging Design?

Ever wonder why we all get so excited when Samsung, Apple, Adidas, or Versace releases a brand-new product? Surprisingly, many of us get thrilled about the new release despite knowing all about the novel item. Well, it all stems from the loyalty people have towards these brands.

It’s not just that these brands have positioned themselves as first-rate brands. They have also shown the world how to present products in an engaging and unique way. Product packaging can have a deep impact on the experience a buyer has with a brand.

Branding and Product Design Are Two Sides of The Same Coin

Many entrepreneurs fail to recognize there is a high correlation between branding and product design. A product can ruin its own success if the design, development, launch, and sales promotion don’t reflect the brand at its core. Branding and product work side by side in total harmony, else they could confuse the market, or the brand loses its credibility.

When you work on product design, think about the kind of brand identity you want to build for your business. The following best practices can aid you in achieving synergy between your brand and products.

Create a Product Persona

Understand that your product packaging is more than just a way to dispatch your products. To truly spread a message, brand identity, or story through your goods, think of it as a human being. Just the way you create personas in marketing, try creating product personas. Now that’s where brand personality comes into play.

When you think of your product as a human being, it becomes easier to carve an effective packaging design for it. Something that echoes your brand personality and resounds with your ideal customers. Such packaging will help build authenticity and attract people to the product before they realize what it is. But they will certainly know it’s been designed explicitly for them.

Avoid Over-Designing the Packaging

One can easily succumb to their temptation when designing the product. It often happens when companies overly complex the design in a bid to make them more attractive or unique. Fortunately, these products sell well at times, but they do little to nothing to reinforce or build the company’s brand. Don’t go overboard when embellishing your packaging or product design. We have often seen that it’s the well-thought-out and straight forward designs that take the cake away

Be in Agreement

Just the way you need to maintain brand consistency in marketing, it’s equally significant to craft product boxes that align with your brand’s values and identity.

It doesn’t mean you should print your brand logo on nearly everything. However, it is essential to come up with designs that effectively project your brand. This could include colors, logo, typography, etc. Even if your product doesn’t boast your brand’s specific characteristics, it should fall in line with its values.

Invest in Custom Rigid Packaging

Do not underrate the power packaging design can have on a brand. Because it’s the product boxes that often help establish the first connection between the goods and customers. So, the packaging is often the first point of interaction that customers have with a brand.

There is no harm in developing a powerful packaging solution like custom rigid packaging. However, design your wholesale rigid boxes in a way that they stir the right emotions. Once you receive first-rate custom rigid boxes from your packaging partner, your brand recognition and awareness are sure to benefit from it. Simply forge an alliance with specialized custom rigid packaging manufacturers.