What is white paper in email marketing?

What is white paper in email marketing?

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue, or explain and promote a particular methodology. They’re advanced problem-solving guides.

What is white paper in marketing?

A white paper, also written as “whitepaper”, is an informational document usually issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer.

Are white papers content marketing?

As part of content marketing campaigns, businesses often include white paper marketing to provide a more in-depth look at a certain part of their business. White papers are long form content that include original or compiled research to offer trend insights and/or best practices.

What is white paper example?

A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. One famous example is the Churchill White Paper, commissioned by Winston Churchill in 1922.

How do you write a white paper for marketing?

8 Basic Tips for Writing an Amazing White Paper

  1. Have a topic people will want to read.
  2. Be descriptive and professional.
  3. Set up a great intro.
  4. Emphasize the value you will create.
  5. Organize your draft.
  6. Write first, edit second.
  7. Proofread.
  8. Follow up with how you can help.

How effective are whitepapers?

White papers remain effective because they combine the persuasiveness of an article with the product information of a brochure. They educate without selling. However, with the right tactics, white papers can be powerful salespeople.

Why are whitepapers useful?

A white paper is a research report or guide that helps solve a problem. White papers are used to educate readers to bring to light a new or different perspective. They are considered to be the most influential form of business collateral and 76% of people have used white papers as part of their decision making efforts.